Contests 101

Modified on Thu, 16 Jan at 1:26 PM


There are various types of Contests & Promotions where you can not only strengthen trust with your target audience but also gather valuable data to grow your database.



Sweepstakes: The most popular contest
Entrants fill in an online form. Prize Draws offer a low barrier of entry, which means they typically generate a higher number of entries. Entrants simply fill in the regular entry form and/ or enter a codeword to enter. Winner(s) chosen at random.


Photo voting

Entrants upload a photo and/or vote on submissions for a chance to win. Entrants upload a photo in the submission period. Submitted photos are then voted upon. The photo with the highest votes is the winner. Photos will appear on the contest page.


Photo sweeps
Entrants upload a photo for a chance to win. Similar to Sweepstakes, but entrants upload a photo as part of their entry. Photos will appear on the contest page and a winner is chosen at random from all eligible photo entries. There is no voting with this type of contest.


Access the media kit to explore all types of contests.




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